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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Mar 17, 2020


Fully devote yourself to being an entrepreneur, like you have no other option. That’s the only way to dive in and stay consistent. ~~Clarene Mitchell

Welcome to Season 4, Episode #193 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Clarene Mitchell, LinkedIn Specialist, business owner, author, and speaker.

See below for the FREE offer from our guest!

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.


Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Several months after her 20-year professional career unexpectedly ended, Clarene finally decided to start her own business, and now she cannot imagine having a “real” job again. She has found that being an entrepreneur to be the hardest, yet most rewarding career of her life.

Guest Info

Clarene states that in her former careers she was a print journalist and public relations professional, so she knew that communications was her strong suit. She transitioned the skills and experience she already had into a viable new business.


Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Although she signed up for a LinkedIn account in 2007, she found that like a lot of people, she was seriously underutilizing the service. Now she teaches individuals and groups how to effectively maximize their LinkedIn accounts and profiles. Clarene gave our listeners lots of great tips for using LinkedIn as their primary social media network as an entrepreneurial professional.

YB2C Premium

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Clarene has a FREE Offer for the podcast listeners: Text “Shine” to 414.344.8111 and you will receive a reference diagram with LinkedIn and other valuable tips.

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