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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Jul 21, 2020

What's The Secret

Welcome to Season 4, Episode #198 of the YB2C Live! Podcast for Entrepreneurs! Our special guest this week, Tom Gaddis, is a 7-figure digital marketing specialist and hails all the way from Hawaii.

This special episode was recorded at the July 2020 Virtual #PodMaxGlobal Conference.

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan.

About Our Guest

Tom says he always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he struck out to follow the entrepreneur’s dream. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face!

But he persevered and learned from his mistakes. After achieving success with his local marketing, Tom leveraged his experience and knowledge to start teaching others online. Now through his new What’s the Secret Podcast, he shares exactly how he did it.

Tom also owns PS Direct Marketing, Hands Off Media, and is a co-founder of Offline Sharks. He lives in Kihei, Hawaii with his wife Miranda, two daughters Paige & Sophia, and their grumpy dog Patches.

A Typical Day in the Life

So I usually get up around six in the morning. If it's a workout day, I work out and usually I have about an hour of what I call it, personal development time in the mornings where I just focus on my goals, what I want to do, try to make myself a better person. Then I take the kids to school. I'm usually in my office between 8:30 and 9:00 am. setting down to work somewhere in between eight 30 and nine in the morning.

I do a lot of the creative activities in the morning and admin stuff in the afternoon after I pick up the kids from school. We also do a lot of live trainings and stuff online.

Words of Wisdom

Well, I'd say the biggest thing is never let failure go to your head. How you react to that, I think is what's going to determine your success or "not success." The next thing I would say is hanging out with likeminded people like entrepreneurs and people trying to grow a business. We think differently. We have a different view of the world and most of the people around us don't understand it.

Contact Tom


Digital Marketing:


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