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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Aug 13, 2019

Total Anecdotal Book

Welcome to Season 3, Episode #139 of the YB2C Live! Podcast for Entrepreneurs, with our special guest, awesome octogenarian Charlie Mechem from Cincinnati, Ohio. Through his books and his podcast, Charlie teaches people to be better speakers and writers.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.


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Please support our sponsor, Your Business Your Brand Creatively (YB2C ), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Charlie has had at least five different careers over his long and exciting life. He’s been a lawyer, including serving as a captain of the U.S. Army’s Judge Advocate General’s Corps. Charlie has also been commissioner of the Ladies Professional Golf Association (LPGA) and the chairman of two different national broadcasting companies.

Charlie has also served on many boards of directors, including the Presidential Board of Advisors on Private Sector Initiatives. 

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Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

In this interesting episode, Charlie talks about each of his five careers, how he seamlessly transitioned from one to the next, and how and what he learned from one career to apply it to the next.

Charlie really enjoyed his time at the LPGA because he decided at age sixty-five after living with a wife for decades and raising two daughters that he was truly a gray-haired feminist.

Charlie believes that the game of golf needs to provide more opportunities for access for all demographics.

Words of Wisdom

Charlie has some words of wisdom for our listeners: 1) Never forget where you came from. 2) Always know what you don’t know. 3) Make everything you do about the people around you and those whose lives you can impact.

Charlie Mechem

Buy the Total Anecdotal Book


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