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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Sep 24, 2019

Swint Logistics 

Welcome to Season 3, Episode #149 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Cherri Harris, the founder and CEO of the Swint Logistics Group in Detroit, Michigan. Cherri’s first career was as a nurse, then she became one of only a few women long-distance truck drivers, and eventually opened her own full-service logistics company.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

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Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Cherri was a nurse living in Georgia when she decided to completely change careers and become a truck driver. Step-by-step she added various certifications and endorsements to her trucking resume’, and later, with fifteen years of experience behind her, started her own trucking business.

Although as a woman in a non-traditional industry for women, Cherri continued to grow her business, following her business plan, and finding areas in her industry that were lacking where she could fill in the gaps.

One of her expansions included starting a training center in less-known parts of the trucking arena.


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Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Cherri discussed how she has successfully navigated growing her business to be in a position to receive larger, often multi-million-dollar contracts by establishing relationships, entering into valuable partnerships, doing her due diligence, and being prepared when the opportunities arrived.

Words of Wisdom

Cherri advises our listeners to keep the faith, have lots of cheerleaders in your corner, and to follow the mantra of “Nemo” in the famous movie and “Just Keep Swimming!”


Swint Logistics Group (313) 469-4954


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