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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Oct 15, 2019

Jonny Cooper

Welcome to Season 3, Episode #155 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Jonny Cooper, founder of the highly successful “Jonny Hates Marketing” Facebook Group for Coaches and Therapists. Jonny, who joins us from the United Kingdom, works with his clients to find their ideal clients more easily.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

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Please support our sponsor, Your Business Your Brand Creatively (YB2C ), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Jonny got the idea and the eventual name for his company quite accidentally when he was a guest on a Canadian podcast. He and the host were discussing their disdain for much of the current internet marketing gurus, who, according to them, are no better than snake oil salesmen. Jonny’s company was originally called the “Success Party,” but after that podcast interview, he realized that yes, he really hated traditional marketing, and a new company was born!

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Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Because he also hates making sales funnels and watching sleazy webinars, he found easier ways to attract prospects and clients. Jonny found that a lot of people on Facebook and LinkedIn also hate marketing because they really don’t understand what marketing actually is.

Jonny developed what he calls the “Three Pillars of Marketing”: 1) Being able to describe what you do. 2) Thinking about and then finding your ideal client. 3) Perfecting how you deliver your product and services.

Through his company Jonny Hates Marketing, Jonny offers his clients three ways to build their coaching or therapy business: 1) The private, monthly-subscription members club, 2) the Client Attraction Academy, and 3) the Client Attraction Blueprint. More information about each offer is available on Jonny’s website.

Words of Wisdom

Jonny advises entrepreneurs, coaches, and therapists to look at the world through their clients’ eyes in order to develop the ability to see what they see and to understand what they want. It is important to enter the conversation through what’s going on in their heads already, and then to build a bridge from where they are to where they want to be.

Jonny Hates Marketing Facebook Group

Jonny Hates Marketing Website


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