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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Jan 14, 2019

Podcast Foundations


Welcome to Episode #83 of the YB2C Live! Podcast for Entrepreneurs, with our guest, Trevor Twining, a professional and experienced podcast producer and editor from Niagara Falls, Ontario. Just what does a podcast editor and producer do? How can Trevor help you with your podcast?

Please support our sponsor, Your Business Your Brand Creatively: branding, marketing, training, social media, web design, and business coaching.

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About Our Guest

Trevor has been a freelancer for over twenty years, and besides producing and hosting his own podcasts, he helps other podcasters to use their podcasts to communicate the value of their own businesses to others. He also coaches freelancers to build a more stable income and satisfaction with their freelance journey. Trevor helps freelancers remember and understand why they became freelancers in the first place, and how to break the habit of keeping all of their income opportunities in one basket. Trevor advises his clients to look at their skill sets and prior experience and figure out a plan that leads to more independent and stable.

What Our Guest Talked About

One thing that Trevor stressed is the importance of making sales and the sales process a priority in your business and marketing efforts. He mentioned that at first, he didn’t work on his sales processes as much as he should have. He also realized that most people don’t have a sales background, but they shouldn’t let that stop them from learning how to sell the value of their products and services.

Please support our sponsor, Detroit Ink Publishing, manuscript preparation, editing, formatting, eBook and print publishing, author marketing.

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Words of Wisdom from Our Guest

Trevor says that the most important thing to do with your freelance business, which may or may not include a podcast, is to decide to do things deliberately and to be consistent with your sales, your marketing, and your delivery of your product or service.

Download and subscribe to the YB2C Live! Podcast for Entrepreneurs on Apple Podcasts, Google Podcasts, and Spotify.

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Reference Links:

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

Subscribe to the YB2C Live! Podcast on iTunes.

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