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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Mar 11, 2019


Welcome to Season 3, Episode #97 of the YB2C Live! Podcast for Entrepreneurs, with our guest Tsufit, an entrepreneur, business consultant, coaching expert, and author.

Please support our sponsor: Your Business Your Brand Creatively, providing branding, marketing, training, and social media services to creative and solo professionals and small business owners.


About Our Guest

Tsufit always wanted to be an actress and singer when she was a child, but her parents wanted her to be something more "practical", so she became a litigation lawyer, practiced for 10 years and had 4 babies. She had an "Is this all there is?" moment, and she decided to follow her dream, which was to be a singer, actress, and comedienne. She did stand-up comedy on national TV, was in a sitcom for 4 years as a comedically evil cafeteria lady, and she released a music album.

 Through all of this, she learned how to promote and market herself, but she still asked herself: What else can I do with my talents? and her answer is how she came upon the idea of helping people follow their dreams and successfully market them too.

 Please support our sponsor, Detroit Ink Publishing, providing an entire suite of services to writers who want to become published authors.



What Our Guest Talked About

Tsufit shared with us how she started coaching people and how she wrote a book called Step into The Spotlight, a Guide to Getting Noticed. The premise of the book is that all business is show business. In her book, she teaches how to get seen, get noticed, get heard, and get known.

Words of Wisdom from Our Guest

Tsufit says that some people tend to believe that if their book, their music, or any kind of work is good enough it will be noticed. Some people believe it is obscene to market their work, but she tells them that if others don't have the opportunity to appreciate it, is like that age-old question about a tree falling in the forest: if no one hears it, does it make a sound?

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Reference Links:

Step into the Spotlight! 'Cause ALL Business is Show Business!

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

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