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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Nov 27, 2017

This episode of the YB2C Live! podcast is the third in this year’s February Black History Month “Legacy Entrepreneur” Series. Our guest this week is Sharon Madison, CEO of Madison Madison International. Madison Madison International is an engineering and architectural consulting firm, which was founded by her father, Julian C. Madison, and uncle in Cleveland, Ohio in 1954. Her Uncle and Father themselves built on the legacy of their father, Robert James Madison, one of the first African-American architectural engineers in the United States.

Sharon tells the fascinating story of how her grandfather, her father Julian C. Madison, and her uncles, Robert and Bernard, grew the company into a prolific design firm working throughout the United States and internationally in the areas of airport construction, infrastructure, mass transportation, multifamily housing, office and church buildings, roads and bridges, and water and wastewater treatment plants.

Sharon took over the company in 1989 after the death of her father, becoming one of the few women owners of such firms, and the only Black woman to own her own building in downtown Detroit, the Julian C. Madison Building.

Expounding on her current projects and the continued growth of her company and the diversity of tenants in her building, Sharon’s reflects on the extraordinary growth of business in Detroit. Sharon’s story is an inspiring one that demonstrates the power of a legacy in Detroit.

For more information on Sharon Madison and Madison Madison International:

Julian C. Madison Building

1420 Washington Boulevard

Detroit, Michigan 48226

P: (313) 963-6110

F: (313) 963-4290


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YB2C Live! is recorded at Green Garage in Midtown Detroit: Green Garage Detroit