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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Apr 6, 2017

In this episode Pam and Keith remind their listeners how important it is to conduct quarterly reviews.

Keith describes how future planning is done at a newspaper, especially a weekly newspaper like the Michigan Chronicle where many articles are pre-

planned, but the editors must be ready for late-breaking news. It is very important to create a sort of schedule that is flexible and can be changed at the drop of a hat. Quarterly reviews can keep these kinds of flexible schedules running smoothly.


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YB2C Live! is recorded at Green Garage in Midtown Detroit: Green Garage Detroit