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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Jan 14, 2020

Welcome to Season 4, Episode #177 of the YB2C Live! Podcast for Entrepreneurs! As you may know, the acronym “YB2C” stands for Your Business Your Brand Creatively, the name of our company where we work with creative and solo professionals on their branding and marketing projects. Our special podcast guest this week is Diana Wu David, an author, strategist, and business transformation consultant, joining us from Hong Kong!

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.


Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Twenty years ago, Diana was working as a business consultant in New York City when she had the opportunity to travel to Hong Kong, sponsored by the Henry Luce Foundation. She had planned to stay in Asia just a few months, but she met her husband there, started a family, and continued to build her career from Hong Kong, working with clients all over the world.

Diana moved in and out of corporate jobs over the years while having some entrepreneurial businesses along the way.

About two years ago, Diana decided to start a company that would incorporate all of her previous experience, as well as giving her the flexibility to pursue her own interests and spend more time with her family in Asia and in America.

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Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Diana talked about seeing a need and filling it: Across Asia and the South Pacific, there were few opportunities for entrepreneurs and companies to work together to receive training and engagement programs, so she started her company to provide those services, especially with boards of directors and corporate clients.

As she discusses in her best-selling book, Future Proof: Reinventing Work in an Age of Acceleration, her focus is now helping people make sense of career disruption and reimagining a productive, profitable, and exciting future of work.

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Words of Wisdom from Our Guest

Diana states that she has a motto she lives by: “Don’t live the life you’ve been given; work hard for the life you want.”

Diana Wu David Website

Diana Wu David on LinkedIn

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