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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Apr 28, 2017

In this episode, which is focused on the benefits of networking for entrepreneurs, our special guest is Kia Weatherspoon, Founder and President of Determined by Design a very unique and specialized architecture and design firm located in Washington D.C. Kia and I met last fall at a panel discussion on urban design; Kia was in Detroit for another purpose and she and Pam connected at the event. During the first part of today’s interview, Kia and Pam discuss the importance of networking, and how to attract and connect with people at events.

Later in our interview, Kia tells her exciting and inspirational story about how she originally studied dance, then went into the military (including several overseas deployments), and later went into architecture and interior design for both higher-end commercial clients and lower-end residential clients. Kia is full of passion, a ball of energy, and gives our freelancer listeners a ton of great ideas and tips.


To learn more about Kia Weatherspoon and Determined by Design:

(202) 440-4922



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YB2C Live! is recorded at Green Garage in Midtown Detroit: Green Garage Detroit