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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



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Sep 18, 2017

In this episode of YB2C Live! Pam and Keith sit down with Andrea Davis of Bikram Yoga Ferndale to talk about health and wellness.

Bikram Yoga is a form of Hatha yoga that is practiced through breathing exercises and a series of 26 postures. It's done in a heated room, on average 105 degrees and 40% humidity, which is meant to help the body detox through sweating. Bikram is a guided practice that does not change, no matter where in the world the class is held.

  • Andrea describes how Bikram is different from other types of yoga, such as Ashtanga or Vinyasa.
  • Because of the solidified unchanging practice, Bikram creates an atmosphere for diversity; even those who do not speak English can come and take a class at Bikram Ferndale successfully.
  • Pam recounts how her consistent Bikram yoga practice helped her recover from a very serious injury.
  • Andrea explains how she ultimately chose Ferndale to set up her studio, and how others can become certified instructors and start their own Bikram studios.
  • Andrea highlights the importance of family in her yoga journey, and tells a story about a family reunion that ended with a caravan to a Bikram yoga class.
  • Andrea explains the business side of a Bikram studio, and how she utilized business podcasts — much like our very own YB2C Live! — to learn as much as she could.
  • Bikram is for everyone, Andrea insists, for all ages, sizes, genders, and has innumerable benefits for the body and mind.


For more information about Andrea Davis and Bikram Yoga Ferndale:

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YB2C Live! is recorded at Green Garage in Midtown Detroit: Green Garage Detroit