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YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects. Visit us online at



The YB2C Premium Program is a self-paced online course designed to help you to learn the why and how of branding and marketing for your solo, creative, or small business. By the end of the complete course (6-12 months, depending on your schedule), you will have a complete marketing plan to use to grow your business.


Jul 23, 2019

BlackGrlBoss Logo

Welcome to Season 3, Episode #133 of the YB2C Live! Podcast for Entrepreneurs, with our special guest, Shayla Perry, the founder and CEO of BlackGrlBoss, which supports Black and Brown women entrepreneurs.

We record our podcast weekly from our studio located in the Green Garage Coworking Community in Midtown Detroit.


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Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Shayla has been a branding and marketing professional for over fifteen years, specifically working with small businesses. She helps them to build and strengthen their brands using social media.

Shayla started Black Girl Boss as a test on Instagram, using the hashtag #BlackGrlBoss, and built up a very large following. She then started the Black Girl Boss Facebook Group, to work with women of color around the world, and now works with that group full time.

Through BlackGrlBoss, Shayla provides actual resources, motivation, and education to the members that can be used for their businesses and that would also always be free.


Detroit Ink Publishing


Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Shayla’s motivation for #BlackGrlBoss is “Skills and Sisterhood,” and her focus is to provide a safe and effective space for networking and community. She still works with other clients on copywriting, branding, and marketing because she loves it so much, but now with #BlackGrlBoss, Shayla is also able to successfully juggle her Facebook Group, her clients, and her family, including her husband and children.

Words of Wisdom

Shayla advises other entrepreneurs to stay true to their vision and their mission, and stay focused on what you know you want for your business, even as you get ideas and input from others.

Check out #BlackGrlBoss on Facebook


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